When soccer clubs were formed in the late 19th century, their logos and tapes were not specialized in design but were cared for by the club's co-creators and shareholders. Therefore, the focus was on demonstrating the environment in which the club was born.
Now, with the world's visionary transformation, from profound and elaborate to smooth plain, clubs are desperate to set shirts and logos in line with new fans.
Arsenal, nicknamed the Gunner, are fortunate to have rich and historic visual icons, making it able to adapt unique visual language that combines heritage elements with modernist designs. While the Cannon uses a logo that adorns the third shirt of the season, the decision came as the only decorated logo for the club's three shirts starting next season 2024-2025.
